Joanie Clothing: Zooey Dress


“This is Manchester. We do things differently, here…” Anthony H Wilson.

Within these eight, infamous words lies the true spirit of Manchester. So, it shouldn’t surprise you that exciting new fashion brand, Joanie Clothing, hails from Manchester. Claiming to provide the perfect antidote to run-of-the-mill fashion, their first collection, La Rosa, promises to do just that.

Joanie Clothing: Zooey Dress

As a long-time lover of playful prints, cute collars and bright colours, finding a fashion brand who can meet my personal style whilst staying within my budget is something that excites me, greatly. I’ve always been a firm believer that dressing to your personal style and looking good can be affordable and should never land your savings account in peril. With dresses priced from £35, I could afford to buy a new dress for mine and John’s break away in beautiful Ironbridge, Telford.
October is a month of birthdays, starting with John’s and ending with mine. Unsurprisingly, it’s my favourite month of the year; autumn begins to show its colours, leaves dance from their branches and a welcome bite greets the morning air. Because of our birthdays, I always find myself on lots of trips away or days out. This year, we decided to book ourselves on an overnight spa break. On our second day, we chose to visit nearby Ironbridge- a gorge-ous village on the River Severn, heralded as the birthplace of the industrial revolution. What did I wear? Joanie Clothing’s Zooey dress.
Joanie Clothing’s Zooey dress is billed as the perfect day dress and I’d agree. Although it’s made from 100% polyester, the fabric is perfectly weighted to hang well and also thick enough to provide enough coverage for autumn/winter. It even has a built in lining. Without doubt, it’s the embroidered floral collar that steals the show and captures the eye. The velvet bow adds the perfect touch of twee. I’m wearing my usual size, a UK 12, and it fits well providing room to move. The verdict on Zooey? A definite hit.
As you know, I like to balance my purchases with second-hand items. I’m wearing my Kenneth Cole shoes that I found in Didsbury’s Cancer Research, Manchester. Despite their vintage appearance, the American fashion house, Kenneth Cole Productions Inc was only founded in 1982 so they can’t be as old as their style suggests. I’ve teamed them with my new Celia Birtwell x Jonathon Aston tights that I found in the ASOS sale for a tenner!
I feel like, in this outfit, I’ve found the perfect mix of vintage and new, thrifted and bought first-hand whilst managing to find an outfit that perfectly sums up what I want to say about my personal style. Modern with a touch of vintage. I found it to be the perfect, comfortable outfit for a day of adventuring.
Outfit Details
// Zooey floral collar dress :: Joanie Clothing //
// Leather satchel :: Cambridge Satchel Company //
// Tan shoes :: Kenneth Cole (via Cancer Research) //
// Sprigette floral tights :: Jonathan Aston x Celia Birtwell //
// Watch :: Olivia Burton //
// Purple beret :: via Jospice //

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